Not many people think about the psychology that goes into purchasing a product or service. Studies have shown that price isn’t the most important factor – trust is. When we spend our money, we want to know about quality and reliability, and we need to trust the company we are buying from. The reason why big brands are so successful is because they spend a lot of advertising dollars to show consumers why their company is the best and prove that they can be trusted.
In the home security industry, trust is even more important. Most people don’t think about home security until they desperately need it – when they move into a new home, have a new baby, or the worst scenario – experience a break-in. When you are in the middle of a life change or a crisis, you don’t have time to spend researching various home security companies. Chances are the biggest brands will be top of mind. You’ll give them a call and make a decision quickly while talking to a high-pressure salesperson, without thinking it through carefully. You want to protect your home, family, and valuables with the best of the best – and it seems like the popular brands have a lot of satisfied customers. TV ads show happy families giving great testimonials, and a quick online search will show hundreds of promotional websites with sales and deals.
The truth is, home security companies know that they need to gain your trust, and they spend millions on marketing and advertising to build consumer trust, and it pays off. But what are you actually getting? Where’s the value in buying from a big brand? Whether you already have a security system or are thinking about getting one, it’s time to take a look at what the home security industry really has to offer. Click HERE to read more...
Before you spend a penny on a new security system, think about what you need, and what you will be getting. Are you getting the best products, monitoring and customer service? Do you really trust the company you are buying from? Protecting your home is your biggest responsibility, and you should make sure you choose a company you can trust, not the one with the biggest advertising budget.
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